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How to make sure your customers miss their bills.

by Brandon on August 12th, 2011
Thanks, Seattle City Light.

Seattle City Light e-bill notice flagged as "very suspicious" by SmartScreen.

Yes, that’s their e-bill notification (the only thing you get) being flagged as “very suspicious.”

Their solution?  Tell customers to ignore the warnings and add their address to your e-mail service’s “allow list.”  According to the customer service rep, it’s been this way for years.  How hard can this be to correct?  If anything, I would think bills like this should be using SenderID to make the mail *more* trustworthy, not doing whatever they’re doing that looks “very suspicious.”

In contrast, this is how they *should* make their bills appear:

Mint.com reminder message sent using SenderID
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